Aries Advisory Group

We advise owner-operators and entrepreneurial clients on buying and selling businesses, with a focus on disciplined execution, informed negotiation, and protecting value at every stage of the transaction.

Our approach is grounded in one principle: whoever understands the business best controls the outcome.

Buy-Side Advisory

We help clients pursue acquisitions with clarity and confidence.

From the outset, we provide practical valuation guidance to support disciplined pricing and avoid overpaying. We lead the negotiation of Letters of Intent and definitive purchase agreements, ensuring key terms are structured in our clients’ favour.

Our diligence process goes beyond surface-level review. We analyze financial and operational data to validate performance, assess the quality of earnings, and identify risks, liabilities, or inconsistencies that may impact value. Where issues are identified, we use those insights to strengthen our clients’ negotiating position and refine deal terms.

Sell-Side Advisory

We work with business owners to position their company for a successful and well-managed sale process.

We prepare clear, credible, and compelling marketing materials, including confidential information memoranda, and support targeted outreach to attract qualified buyers.

Our role extends well beyond marketing. We anticipate buyer diligence, identify potential areas of concern in advance, and help clients address them proactively. Where challenges exist, we ensure they are properly framed, contextualized, and positioned to maintain buyer confidence and protect value.

We also lead the review and negotiation of letters of intent and definitive agreements to ensure our clients achieve optimal pricing and terms.

The result is a more informed process, stronger negotiating leverage, and better outcomes.